1. Lead Generation & Prospecting (Australia Market)

• Identify and generate high-quality outbound leads across:
  • Real Estate Agencies & Property Developers
  • Education Providers (Schools, Colleges, Training Institutes)
  • F&B Chains, Hospitality Groups & Retail Businesses
  • Mid-Market & Enterprise Technology Buyers
  • Venture-Backed & High-Growth Startups

• Use modern AI-powered tools for intelligent prospecting:
  • ChatGPT
  • Apollo, Lemlist, Instantly, Snov
  • LinkedIn Sales Navigator
  • CRM-based outbound systems

• Build segmented lead lists by industry, region, and product vertical.

2. Multi-channel Outbound Outreach

Execute structured outreach cadences across:

• Cold email sequences
• LinkedIn messaging & connection flow
• VoIP-based cold/warm calling
• WhatsApp Business / SMS (where compliant)
• CRM-driven follow-up tasks
• Landing page & inbound lead follow-up
  

Deliver persuasive, professional, and Australia-standard communication to engage decision-makers.

3. Lead Qualification & Meeting Scheduling

• Conduct initial discovery through.
  • Short calls
  • LinkedIn conversations
  • Email qualification
• Assess needs, fit, and readiness of prospects using ICP criteria.
• Schedule discovery calls, demos, and strategy sessions..
• Prepare briefing notes on each booked meeting:
  • Prospect profile
  • Pain points
  • Opportunity insights
  • Outreach notes

Ensure smooth handover and pipeline progression.

4. Market Research & Strategic Insights

• Research Australia’s SaaS, PropTech, EdTech, POS/ERP, and digital services landscape.
• Identify new sectors, niches, or ICPs for outbound expansion.
• Analyze competitor products, messaging, and pricing.
• Suggest improvements to outreach scripts, value propositions, and campaign targeting.

5. Sales Operations, Collaboration & Reporting

• Maintain accurate CRM records of:
  • Activities
  • Touchpoints
  • Lead statuses
  • Meeting notes

• Track and report KPIs every week:
  • Emails sent
  • Reply rate
  • Meetings booked
  • Lead quality & ICP match

• Collaborate closely with:
  • CEO (Australia)
  • SDR Agency (Melbourne/Sydney)
  • CliqPixel (Marketing Team)
  • Product Teams (CliqProperty, EduInsight, CliqServe)
  • Delivery Teams
    

This collaboration is essential for building a scalable outbound sales engine that Dhaka will manage long-term.

Performance KPIs

The BDR will be measured on:

Activity KPIs

• 300–500 outbound emails per week
• 25–40 LinkedIn outbound touches per day
• 40–60 calls per week (as required)
  

Pipeline KPIs

• 5–10 qualified meetings booked per month (combined with external SDR agency)
• 30–50% reply rate improvement through testing
• 100% CRM hygiene
  

Outcome KPIs

• Growing a qualified pipeline across CliqPack & CliqPixel
• Consistent monthly meeting flow
• Contribution to outbound strategy development

Career Growth Path

This role is a foundational position with the potential to grow into:

1. Senior BDR
2. Account Executive (AE) – Australia Market
3. BDR Team Lead (Dhaka)
4. Sales Manager – Dhaka Outbound Division